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Began its operations in 2013 in Delhi by siblings Rahul Gupta and Swati Gupta, this online marketplace selling industrial products to SMEs as well as large businesses. The company has an online catalogue of over 300,000 products available to buy online, used in manufacturing, construction, maintenance, services and commercial operations. It sells products in the categories of Power Tools, Office Supplies, Automotive Maintenance and Accessories, Pumps, Safety, Material Handling and Packaging, Cleaning to name a few.