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InOnIt is an online platform, providing latest fashion and trend updates, style tips, designer interviews, celeb style, and shopping facilities. Its trend stories range from runway trends to celebrity style, from easy DIYs to style tips. The platform’s shopping catalog provides the global Indian woman a one-stop-shop to all her fashion needs, be it clothing or accessories. InOnIt was launched in 2011 by Namrata Kothari and Meghna Mittal. It is based in Mumbai, India.