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iTokri

iTokri

Gwalior-based iTokri is an online store of handcrafted fabrics, jewellery, paintings and other artworks.

Tag IconDirect-To-Consumer Brands,  E-Commerce,  Retail  
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Basic Information
Founded in 2012, iTokri online is India’s only crafts and artwork retailer with its own inventory of handmade artisanal products ranging from Punjab’s phulkari dupattas and Gujarat’s bandhani sarees to Andhra’s ikkat handloom fabrics and Odisha’s pattachitra paintings. It sources products including jewellery, dress materials and household items from nearly 500 artisans and NGOs across India. iTokri founders Jia and Nitin Pamnani believe in taking away the burden of sale from artisans and allowing them to focus on what they are best at – their craft. iTokri also provides the name of the craftsman or organisation below every product detailed on its website, giving them due credit. t is this exclusivity, moderate pricing and following of the traditional craft processes that has helped iTokri gain a customer base of over 3 lakhs across India and overseas. Nearly 20 percent of these are from the UK, US and Canada and almost one lakh are regular buyers.
Legal Name
:
iTokri Enterprises Pvt Ltd
Headquarters
:
Gwalior, Madhya Pradesh, India
Business Model
:
B2C,  B2B  
Founding Date
:
2011
No. of Employees
:
151 to 250
Core Team
:
1.  
Nitin Pamnani
Co-Founder
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2.  
Jia Pamnani
Co-Founder
Timeline

2011

Company Incorporation

Nov | Company Incorporation

Company Incorporation

2014

Became Profitable

Apr | Became Profitable

Became Profitable

2021

Key Revenue Milestone

Mar | Key Revenue Milestone

Key Revenue Milestone

Revenue Stream
E-commerce - Product
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Target Market
B2B
We work with local artisans from across India giving them recognition and best value for their products.
Client Segment
:
Direct-To-Consumer Brands,  Retail,  E-Commerce  
Target Companies
:
Startup,  Small Enterprise  
Target Geography
:
India,  India Tier 1,  India Tier 2,  India Tier 3,  Global  
B2C
Anyone from across the globe interested in buying handmade and sustainable lifestyle and home decor items.
User Age
:
26 to 34,  35 to 45,  46 to 60  
User Income
:
Upper-middle Income,  High Income  
Location
:
India,  Global  
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