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Founded in 2013, Joybynature is an online shopping and retail store selling natural and organic products. The company currently works with over 300 vendors across the country and gets over 65 percent of its orders from states outside North India. Today, the e-tailer sells more than 8,000 natural and organic products across categories— groceries, cosmetics, home care, baby care, apparels and more. They have created an online space for easy accessibility to nature's bounty. The mission of Joybynature is to provide natural and healthy products available to people at their doorstep.