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Jyve, a San Francisco startup, has created a Skills-as-a-Service platform that uses machine learning to find and identify gig workers for retailers and brands. The company calls the workers Jyvers. Jyve is a platform that connects skilled people with retailers and brands that have work. It uses smartphones and machine learning to identify their needs, match their skills, flexibly connect them and pay them per job. When someone signs up for Jyve, they start with easier tasks like moving boxes in the backroom. If they do that well, they could unlock higher-paying shelf stocking and display arrangement, then product ordering and brand ambassadorship. At each step, they take photos and leave comments about their work that are reviewed by a combination of store and brand managers, as well as Jyve’s machine vision algorithms and human quality-control team.