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Established in 2012 by Kunal Kapoor, Varun Sheth, and Zaheer Adenwala, Ketto is considered to be Asia's most trusted and visited crowdfunding platform. Ketto can be used for any cause that one strongly believes in. So far, it has associated with 2,000 + NGOs to bring in a positive change in areas that include child education, women empowerment, animal welfare, farmers’ support, and natural disaster rehabilitation.