New Delhi based Khoya Mithai, started by Sid Mathur, is a brand that makes artisanal sweets. They are currently offering 12 items (more are being conceptualised), with classics like Besan Ladoo (made with brown sugar), Kesar Modak and Motichoor Ladoo and some unique creations like Belgium Chocolate Barfi and Walnut Peda. They have tried to keep the recipes as traditional as possible but have ensured that the taste is unique. These artisanal sweets are packed and delivered in artistic boxes. The company has collaborations with clients, including Cartier, Lexus, Emirates, Dharma Productions. In fact, it also created an exclusive range of mithai for Louis Vuitton's pan-India Diwali gifting in 2019.