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Koolchas is a startup that offers hygienic and diversified variations of kulchas with a twist of ‘secret’ homemade spices and fresh vegetables at affordable costs. At Koolchas, one can buy various curries with kulchas. The QSRs also offer kulcha sandwiches, and kulcha pizza. The prices range from Rs 59 for a small plate of achaari alu kulcha or matar kulcha to Rs 249 for a regular plate of bhuna mutton keema, or chicken chaudhary. The first outlet was launched in July 2018 at Sushant Lok in Gurugram, and soon, a second one was opened in Delhi-NCR. The startup claims to have registered about 10,000 customers within a year of its operations. The founders say that it adds about 500 to 700 new customers every month per outlet.