KRAFTINN HOME DECOR INDIA PRIVATE LIMITED

Jorhat based KRAFTINN HOME DECOR INDIA PRIVATE LIMITED are manufacturers of home decor products primarily using materials like bamboo, water hyacinth, cane and other similar materials.

E-Commerce, Manufacturing, Retail

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Basic Information

Jorhat based KRAFTINN HOME DECOR INDIA PRIVATE LIMITED are manufacturers of home decor products primarily using materials like bamboo, water hyacinth, cane and other similar materials. Products made of these materials are seen as cheap products and the company is trying to create a niche market of lifestyle products made from these materials. The company uses online platforms to sell these products and use data analytics to improve their product quality and sales. Under the brand of Kraftinn, skilled, traditional artisans give flight to their imagination under the supervision of expert designers. As a result, the products are distinctive and innovative rendering of Assam’s deepest traditions.

Headquarters

Jorhat, Assam, India

Business Model

B2C, B2B, B2G

Founding Date

Jun 2015

No. of Employees

<10

Core Team

Parikshit Borkotoky

Founder & MD

Pramathesh Borkotoky

Director of IT Operations

Timeline

2015

Jun | Company Incorporation

Kraftinn was upgraded to Private Limited from Proprietorship after market validation of 2 years.

2018

Mar | Became Profitable

Started Earning Profits.

Revenue Stream

E-commerce - Product

Physical Commerce

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Target Market

B2B

We manufacture handmade home decor products and sell primarily via online marketplaces like Amazon, Flipkart and Pepperfry. We also do B2B and B2G selling.

Client Segment

Manufacturing, E-Commerce, Marketplace

Target Companies

Large Enterprise, Medium Enterprise

Target Geography

India Tier 1, India Tier 2, India Tier 3, India

B2C

We sell primarily through Online Marketplaces like Amazon, Flipkart, Pepperfry and our own website. We also sell through offline partners in Bangalore and Guwahati.

User Age

35 to 45, 26 to 34

User Income

Lower-middle Income, Upper-middle Income

Location

India Tier 2, India Tier 3, India, India Tier 1

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Features

E-Commerce