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Lotus Herbals was founded in 1993 and since then has become one of the most prominent cosmetic brands in the country. Each product is hand crafted after a lot of research, with the aim to provide something better, more natural, eco conscious and sustainable for a market not defined by sex, age or ethnicity. Lotus herbal is involved in the manufacturing of a wide range of Skin, Hair and Make Up products which are developed using endless research hours and combination of science, technology and ancient wisdom of Vedas and Ayurvedic Secrets. The company's brands and products are sold in more than 16 countries. In India, Lotus Herbals retail range reaches 700 cities and towns through over 1,200 distributors. It is said to be available at over 150,000 leading retail outlets and 35 exclusive brand outlets. Lotus Herbals competes with the likes of Himalaya Herbals, Biotique, Forest Essentials and Kama Ayurveda in the Ayurveda-based personal care product market.