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A 1857 family kitchen, still running. Made by my mother, Uma Agarwal. Founded 2013 by Dr. (CS) Puja Shree Agarwal.
Maatru Rasah makes heirloom achaar, GI-tagged spices, and traditional sweets from recipes our family has cooked since 1857. Our achaar (pickle) is sun-cured in clay barnis and preserved with salt, kachi ghani mustard oil, and time. We also make an oil-free range — same sun-curing, no oil. Mango achaar is made once a year, in season. Sweets are made to order. Spices are stone-ground and ship immediately. Every batch is seasoned and tasted by Uma Agarwal. We make 300 to 500 jars a month, by hand. The day that requires machinery is the day we stop growing. No vinegar. No artificial preservatives. We are expensive because we are honest about how we make the food.
2013
Company Incorporation
Maatru Rasah was formally registered as LLP in Ghaziabad, to make and sell traditional, small-batch Indian achaar and sweets - cooked the way they were in the family kitchen, with no refined sugar and no artificial preservatives.
2023
Product Launch
Launched our premium range of organic, gourmet spices and traditional pickles, focusing on clean-label nutrition and heritage-based recipes for health-conscious customers.
2025
Started Generating Revenue
Successfully initiated commercial operations, validating demand for our traditional, additive-free products. We launched our digital presence at www.maatru-rasah.com to streamline D2C sales, achieving consistent growth and early customer loyalty.
B2B
Corporate and festive gifting partners, premium retailers, and hospitality buyers seeking hand-made heirloom achaar and GI-tagged single-origin spices from an 1857 family kitchen — made in small monthly batches.
Client Segment
:
Consumer,
Events,
FMCG,
Travel/Hospitality,
Retail
Target Companies
:
Small Enterprise,
Medium Enterprise
Target Geography
:
B2C
Discerning Indian households and NRIs who value authentic, preservative-free heirloom achaar, chutneys and GI-tagged spices — hand-made from 1857 family recipes, 300–500 jars a month, never mass-produced.
User Age
:
18 to 25,
26 to 34,
35 to 45,
46 to 60
User Income
:
Upper-middle Income,
High Income
Location
:
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Frequently Asked Questions
Tharani SEO is a digital marketing agency specializing in SEO services that help businesses improve their online visibility and grow organically. With 4+ years of experience, we offer Technical SEO, On-Page SEO, Local SEO, keyword research, content optimization, and link-building strategies tailored to drive higher rankings, quality traffic, and measurable business results.
