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Max Bupa strives to optimize customer satisfaction by leveraging technology. It offers services such as multifunctional Max Bupa Health App which has been designed to help customers manage their health along with their insurance policy, and Max Bupa’s chatbot ‘CIA’. Its health app enables policyholders to book OPD appointments with a doctor or a pathology lab for for running diagnostic tests which enables them to take e-consultations and get medicines delivered at home while also providing easy access to their health insurance plans on-the go.