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Meamo pioneers the Jhatka method which is an initiative of the Dharmic Vibes Group, and is currently serving in all areas of Bengaluru and working on expanding to many more cities. Further, Meamo seeks to cater and nurture a community of discerning meat lovers who are looking to embrace traditional cruelty free meat processing techniques along with great taste and freshness. With its focus on the 100% Jhatka method of processing meat, it hopes to encourage and cultivate a community that enjoys meat while ensuring that animals are spared of any unnecessary pain. The platform is all about reviving traditional practices of preparing Indian meat. For instance, much like earlier practices, all meat at Meamo undergoes a unique Turmeric clean-up, a process in which the meat is coated in turmeric and thoroughly cleansed.