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Minimalist was founded in 2020 with the belief that the beauty industry requires a revolution with respect to TRANSPARENCY. There is a lot of inaccurate advice and incorrect claims being made by beauty brands which result in fear-mongering, misconceptions and eventually consumers making wrong decisions.
Minimalist offers skincare products that are backed by science, efficacious and affordable.
They believe in removing obscurity and unveiling objective truth.
What makes them unique
They offer well researched products instead of market trends, along with comprehensive solutions, making their products efficacious.
They are transparent. Not just the ingredient list, but they share supplier details, the concentration of ingredients, pH, test results and everything that matters to the consumers.