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New Delhi-based Minus 30 is an ice cream brand that curates lactose-free, vegan and sugar-free ice-cream menus, alongside the regular ones. The brand was co-founded by Gayatri Narang and Shivanie Mirchandani in 2016. While the focus initially was on a range of indulgences, the duo slowly started experimenting with healthy pairings such as almond milk and dark chocolate. Minus 30 offers home delivery in Delhi, and is expanding through gourmet food stores like Le Marche in the National Capital Region (NCR). Minus 30 also supplies to restaurants and has gelato carts. Their products are sold within the verticals of hot chocolate, indulge, intox, sorbet, and vegan & sugar free.