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MissMalini was founded by digital influencer, TV host and entrepreneur Malini Agarwal in 2008. The blog draws inspiration from international sites such as PerezHilton and PopSugar covering all aspects of Bollywood and celebrity life. It also covers the latest in Indian and international fashion trends, along with lifestyle content such as Travel, Food, and Nightlife. MissMalini.com is also the official blogging partner for fashion properties in India like Lakme Fashion Week, Blender's Pride Fashion Tour, and India Resort Fashion Week. The blog has also covered fashion events outside of India, including the Cape Town Fashion Week 2012.