Mobifyn engages in mobile advertising through their services. Mobile advertising targets users according to specified demographics. Mobile networks identify related mobile profiles and preferences and displays corresponding advertisements when consumers download and uses data services like games, applications (apps) or ring tones. Their offerings include text tagline ads, mobile web banner ads, WAP 1.0 banner ads, rich media mobile ads, short text ads, long text ads, banner ads, rectangle ads, audio ads, video ads, full ads, ad breaks, linear ad breaks, nonlinear ad breaks, interactive mobile video and TV ads etc. Some of their clients are Nazara, One 97, Yoozoo, Amazon, Flipkart, and Cleartrip to name a few.