By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.
Founded in 2015, San Francisco based Modal is a company that sells software for a dealership's website, allowing car shoppers to purchase new and used cars online. Dealers are able to implement the software and sell cars directly from the dealership website. When a user goes onto the website, it allows them to configure the car by a number of different options. Once the model of the car has been chosen and the extras have been configured, Modal allows the user to set up financing for the car and pay the dealer all through the software plugin. Modal signed up their largest client to date in 2016, with Asbury Automotive Group agreeing to test the software at a handful of their dealerships. Later that year, Asbury announced they were extending the software to more of their dealerships. In June 2019, the company raised $5 million of venture capital from technology investor Peter Thiel, large Japanese dealer conglomerate IDOM Inc., and Ally Ventures, the investing arm of national auto finance company Ally Financial.