The story of Modi Enterprises begins in 1932 when the founder, Gujarmal Modi, began a sugar mill business. Today, Modi Enterprises which is managed by third generation entrepreneur Samir Modi is focussing on their businesses Colorbar, which is one of the leading beauty brands in India, 24Seven, a round-the-clock convenience store retail chain, and Modicare, one of India’s leading direct selling companies. 24Seven is India’s first organised retail chain in the 'round-the-clock' convenience store format. Modicare offers over 250 products, 425-plus SKUs across 12 categories, such as personal care, wellness, skin care, colour cosmetics, jewellery, food and beverages, home-care, auto care, laundry care, technology, accessories and agriculture. The company offers international quality products at Indian prices. It has a national presence through its more than 5,000 distribution points, and over 45 Modicare Success Centres and Modicare Lifestyle Centres.