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Incubated at IIT Madras, Muse Wearables designs, develops and sells wearable electronics, consumer mobile internet services. In 2018, it launched payments hybrid smartwatch along with their Muse Health and Pay platforms. The company aims to become a global consumer brand with cutting-edge innovations across consumer electronic, health technology among many others. In September 2020, the startup unveiled artificial intelligence powered personal wellness smart band 'Muse Cue' that would alert users on COVID-19 symptoms besides offering a host of a features. The Muse Cue personal wellness smart band can detect silent hypoxia at an early stage and would enable digital consultations with specialists based on the symptoms. The smart band can detect in advance of one to three days before the onset of COVID-19 symptoms like high body temperature or low oxygen alerting the users.