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Fans gather on MyMusicTaste to voice out where they want to see their favorite artists. MyMusicTaste uses this data to estimate the demand by artist and location to organise successful events. The startup was founded in December 2013 by chief executive officer Ethan Jaeseok Lee. The startup differentiates from other live concert services like Live Nation by focusing on user requests as a starting point for its concerts instead of promoting events that have already been organized. Once an event reaches a certain number of requests, MyMusicTaste gives users transparency about when the campaign started, when it began gaining traction and what the service plans to do next. After fans request live events, MyMusicTaste supplies the data to artists and event promoters. The most popular genre on MyMusicTaste is Korean pop and the company claims to be the market leader in organizing K-pop concerts in Europe and North America. Currently, their service supports more than 30 countries and offers 15 different languages.