After the 2015 waste crisis, the fragility of the waste management sector in Lebanon was revealed. Our motivation for a better environment drove us to seek and develop innovative solutions to implement, and our experience in the field showed us the key problems: Municipalities lack the know-how and resources to deploy any solutions, while citizens lack the will to put any effort, time, or money in a system they don't see or trust.
We finally got together to bring Nadeera to life, a social enterprise that speaks to both the municipality and the citizen. We put the system in place, empower municipalities to deploy it, and engage the citizen at every step of the way.