Presenting

Ninjacart

Ninjacart leverages technology to source fresh vegetables and fruits directly from farmers and delivers them to retailers and businesses across several cities within 12 hours.

Ninjacart is a company that is aiming to disrupt the fresh produce supply chain. As Ninjacart undertakes the risk of picking up the fruits and vegetables from the farmers and delivering it to the small retail outlets, its revenue is largely dependent on the commission it earns from the entire transaction. According to this startup, the farmers are able to earn better remuneration since there is no involvement of middlemen and there is a guarantee of a steady demand.

AgriTech

FoodTech

WEBSITE

https://ninjacart.in/

HEADQUARTERS

Bangalore, Karnataka, , India

COMPANY SIZE

1000+

FOUNDED

2015

Stories

Stories about Ninjacart

Ninjacart hits Rs 1,600 Cr GMV in FY23; banks on commerce discovery, instant credit

Sayan Sen

Agritech startup Ninjacart onboards Vivek Venkatesan as Chief Finance Officer

Trisha Medhi

Ninjacart’s quest to fix the food supply chain

Team YS

Agritech startup Ninjacart pivoted from B2C to B2B to solve inefficiencies in food supply chain

Ayshwaria Lakshmi

Awards

Awards and Recognitions

50 Disruptive Startups of India - 2019

A YourStory list of startups in 2019 with groundbreaking ideas that are creating a deep impact.

In a country like India, the supply chain of fruit and vegetables is riddled with inefficiencies where the ends of the chain ie, the producer (read farmer) and consumer are generally shortchanged in terms of quality and price. Bengaluru-based startup Ninjacar wants to change that with the adoption of technology and employing business sense. Ninjacart sources the agricultural produce from the farmers directly and supplies directly to the small retailers. Fruits and vegetables are highly perishable commodities where any lag can severely impact the whole supply chain. Ninjacart says that it has, over the years, created the technology backbone required to deliver produce almost error-free. Today, with over 1,500 tonnes being supplied daily to close to a dozen cities, Ninjacart has achieved scale coupled with precision. The startup states that both producers and consumers are getting their fair price without being shortchanged. No better endorsement could come for Ninjacart when the young startup got the attention of Tiger Global. In April this year, the PE fund led the $100 million round for Ninjacart. Reportedly, Walmart has also expressed interest as an investor. It has raised $154 million till now and its services are available in close to a dozen cities.