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Nubokind makes BIS-certified silicone teethers and high-contrast cloth books for babies aged 0 to 12 months, built for Indian parents who want safe, research-backed products for the first year.
Nubokind is an Indian baby products brand for infants aged 0 to 12 months, built by founder Aditya Chopra after he returned from a Master's at Oxford and found Indian nurseries full of plastic. The trigger was a research finding that infants carry roughly 20 times the microplastic concentration adults do. The range covers two categories. BIS IS 9873-certified food-grade silicone teethers, and high-contrast cloth books and flashcards designed around newborn visual development, where acuity of about 20/400 at birth makes black and white patterns the only reliably perceivable visual input. Everything is manufactured to Indian safety standards and is free from BPA, phthalates and toxic dyes. The brand operates on a philosophy of intentionality over abundance, grounded in Montessori principles, and has served more than 20,000 parents with a 4.97 out of 5 rating across 338 verified reviews.
Legal Name
:
Rigzin Consumer Products Pvt. Ltd
Headquarters
:
Faridabad, Haryana, India
Business Model
:
Founding Date
:
2025
No. of Employees
:
<10
Core Team
:
1.
Aditya Chopra
Founder
2025
Product Launch
Nubokind was founded by Aditya Chopra after returning from a Master's at Oxford, prompted by research showing infants carry roughly 20 times the microplastic concentration adults do. The goal: safer infant products built to Indian standards.
Product Launch
Nubokind received BIS IS 9873 certification for its food-grade silicone teether range, the Indian safety standard for infant products. Most teethers sold in India carry no equivalent certification, making it the brand's core differentiator.
B2C
First-time Indian parents of babies aged 0 to 12 months, mostly in metro and tier-1 cities, who read ingredient labels and want certified, research-backed products rather than the cheapest option on a marketplace.
User Age
:
26 to 34,
35 to 45,
46 to 60
User Income
:
Lower-middle Income,
Upper-middle Income,
High Income
Location
:
Batukbhai Jewellers
Welcome to Batukbhai Jewellers, a trusted Jewellery store in Nagpur where heritage meets heartfelt craftsmanship. Led by Shri Kishor Sheth and Mr. Mohit Sheth, with the creative vision of Mrs. Naina Sheth, our showroom proudly houses the largest collection of precious gemstones in Central India.
Frequently Asked Questions
