Bengaluru-based nurture.farm fosters resilient farmers, making agriculture simple, profitable, and sustainable through technology-led solutions. The agritech startup fosters resilient farmers, making agriculture simple, profitable, and sustainable through technology-led solutions. The platform already claims to be having one million farmers, 50,000 retailers, has served over 2.5 million acres, and over 2,000 machines. Incubated by UPL, nurture.farm operates as an open platform to supply products, innovation, and mechanisation. The startup aims to make agriculture simple, profitable, and sustainable, which enables digitisation of the farming life cycle, higher yield and income for farmers, financial inclusion, and higher value creation of the farming ecosystem, as well as affordable access to products, services, and technology. nurture.retail is an ecommerce platform for retailers to purchase agricultural products from merchants. nurture.trade connects farmers and buyers and facilitates the supply chain to enable transactions globally with end-to-end traceability. The nurture.sustain platform drives sustainable agriculture globally through regenerative agricultural practices and reward farmers.