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Founded by Amit Srivastava, Nutrify Today enables small company/startup/ innovators to commercialise their work in any of the critical nutraceutical markets of the world without having to travel and invest in business development with its hybrid solutions. The start-up provides hybrid solutions helping companies to design new portfolio of products, and upskilling the industry executives with specialized nutraceutical courses. Nutrify Today is committed towards enabling and empowering the nutraceutical industry and promoting responsible nutrition commercialization across the world using advanced technologies of AI and ML. In March 2022, the platform raised half a million dollars from US-based entrepreneur and research scientist Dr. Anand Swaroop.