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Observe AI is a California based startup empowers call centre agents guiding them with real-time feedback on customer sentiment and guides them on the next best action during a customer call. The artificial intelligence-based platform listens to the call real time uses deep learning and natural language processing to understand the context and generates suggestions. Observe AI has been funded by Scale Venture Partners, 01 Advisors, Steadview Capital, and Nexus Venture Partners, amongst others.