
P-TAL aims at revival of India's only UNESCO listed craftform of Thatheras who make brass and copper utensils.
P-TAL aims at reviving the dying craft form of the indigenous Thathera community of Jandiala Guru, Amritsar, who have the distinction of practising India’s only UNESCO listed craftform. The Thatheras of Jandiala Guru are a community of skilled craftsmen who specialize in the traditional technique of hammering brass and copper sheets into traditional utensils. This crafts colony of Jandiala Guru was established during the reign of Maharaja Ranjit Singh (1883), the great 19th century Sikh Monarch, who encouraged skilled crafters from Kashmir to settle in the heart of his kingdom in Punjab. P-TAL aims at reviving the languishing craft of Thatheras all across India through a three faceted approach: institutionalisation of artisans, design development and training, and market access through modern techniques. Just like the Thatheras, P-TAL is an epitome of transforming tradition into trend while converting practice into perfection thus moulding the vessels of hope!
2019
Jan | Company Incorporation
Incorporated in 1st January, 2019
Jan | Started Generating Revenue
We started generating revenue through different B2C sources such as exhibitions, retail outlets, etc.
2021
Apr | Became Profitable
Became Profitable
B2B
We are targeting businesses based in India and abroad who resell our products, and also supply to leading E-Commerce brands like Tata Cliq, Okhai and Ajio Luxe apart from other brands.
Client Segment
:
E-Commerce
Target Companies
:
Startup,
Small Enterprise,
Medium Enterprise,
Large Enterprise
Target Geography
:
B2C
We target people who value handcrafts, are health conscious to understand the Ayurvedic mantra behind use of traditional metals and people who prefer premium conscious products.
User Age
:
18 to 25,
26 to 34,
35 to 45,
46 to 60,
More than 60
User Income
:
Upper-middle Income,
High Income
Location
:
Agentic Digital Marketing Agency is a Surat-based AI-powered digital marketing and website development agency helping businesses generate leads, increase online visibility, and grow revenue through SEO, Google Ads, Meta Ads, Local SEO, and conversion-focused web solutions.
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Agentic Digital Marketing Agency is a Surat-based AI-powered digital marketing and website development agency helping businesses generate leads, increase online visibility, and grow revenue through SEO, Google Ads, Meta Ads, Local SEO, and conversion-focused web solutions.