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Parallel started back in 2014, when India was just rising upto tech startups and companies needed help to build great product experiences but designers who understood digital products were far and few.
The idea was to be an antithesis of how agencies work and redefine what it means to work in "Parallel". We created new levels of collaboration bringing together an holistic understanding of business, design, data and technology to the table and create value as a strategic partner.