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Paulsons Beauty & Fashion Private Limited started its journey with Sam Paul Educational Trust. With a rich experience in the field of education, the trust has promoted a number of educational institutions in and around Pondicherry. Christ College of Engineering and Technology, Dr. S.J.S Paul Memorial College of Engineering and Technology, Stansford International and Billabong International are a few to name. It began with a franchise of a European bistro concept outlet that could cater to people of possibly all age groups, called Casa Picola in 2005, which gained tremendous popularity in Chennai. Providing thorough excellence in quality, food, management and ambience, they branched out with a one of its kind 24-hour delivery / takeaway restaurant called Dawn & Dusk. In 2010, Toni&Guy was launched in Chennai by Paulsons. The group also owns the master franchisee for Essensuals, a diffusion brand of Toni&Guy. Over a period of 8 years, the group boasts more than 150 salons and growing in their territory. Paulsons also launched home grown brands like Chakra Urban Spa, Jonah's Bistro, Sarah's Soul Kitchen, Slam Lifestyle and Fitness Studio and Provoke Lifestyle Magazine.
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