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Brands
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YSTV
Pause Rituals is a modern self-care brand built in response to burnout culture, offering ritual-based pauses that help women rest, regulate, and reclaim stillness without guilt.
Pause Rituals is a mindful self-care brand designed around intentional pauses rather than productivity or indulgence. Created for modern women navigating constant mental and emotional load, the brand reframes rest as a necessary practice—not a reward to be earned. Through thoughtfully curated, ritual-led self-care kits, Pause Rituals helps women slow down, regulate overwhelm, and reconnect with rest in simple, repeatable ways. Each kit is designed as a guided pause, encouraging presence, emotional safety, and guilt-free self-care. Built in response to burnout culture, Pause Rituals focuses on rituals over routines, regulation over aesthetics, and calm over performance. The brand speaks to women who function well on the outside but feel quietly exhausted within—offering rest that feels accessible, intentional, and deeply human.
Legal Name
:
Dyuvi Ventures LLP
Headquarters
:
Bengaluru, Karnataka, India
Business Model
:
Founding Date
:
2025
No. of Employees
:
<10
Core Team
:
1.
Monika Vijaykumar
2025
Company Incorporation
B2C
Pause Rituals serves modern women navigating constant mental and emotional load—professionals, mothers, and founders who function well outwardly but feel quietly exhausted and crave guilt-free rest.
User Age
:
18 to 25,
26 to 34,
35 to 45,
46 to 60
User Income
:
Upper-middle Income,
High Income
Location
:
Frequently Asked Questions
