Phosphene is Zoo Media's creative technology agency vying to gain consumer attention share for the brands they service by using disruptive technology like AI, VR, mixed reality,ML, 360 video animations, interactive audio, smart apps, invisible ads, shoppable videos,and interactive posts videos, dyno cubes, chatbots, amongst others and the study of consumer behavior. Their key clients include Aditya Birla Capital, Swiggy, Western Digital, Hershey’s Kisses, Sakshi Sindwan and Kotak Mahindra Bank, Coca Cola, Sofy, Chingles, Maaza, Nissan, Johnnie Walker, Unilever, Nickelodeon, Thums Up, Maybelline, MX Player, Oyo, HBO, National Geographic, Clear Men, Gulf Oil amongst others.