Pink Soda Edit was founded by Shivalli Jaggi Bhatia in 2016. Pink Soda Exports exclusively designs and manufactures for high-end boutique brands at various countries around the world, for export out of India. Keeping the model affordable, this brand provides trendy and affordable apparel imported from South East Asia. With a core team consisting of 25 members, both Pink Soda brands function from their head office in New Friends Colony in Delhi. Most sales of Pink Soda Edit clothes happen through their Instagram page and exhibitions around the country. Product pricing begins at Rs 3,000 and increases depending on the style and fabric used.