Pocket Aces is one of India's leading digital entertainment companies focussed on the creation and distribution of mobile-first content for a millennial audience.
It raised its first VC investment of $3 million from Sequoia Capital in 2016. The Series A round also saw participation from FreeCharge Co-founders Kunal Shah and Sandeep Tandon, TV Mohandas Pai-led Aarin Capital, Axilor Ventures, and others.
The Mumbai-based startup operates multiple digital properties, including FilterCopy (creator of viral short-form videos), Dice Media (for long-form video content and web shows), Gobble (Indian food video channel modelled on Buzzfeed’s Tasty), and Loco (a homegrown live gaming app the company had acquired in 2018).
Loco earned the enviable distinction of notching up nearly 20 million registered users in under two years.
Earlier in 2019, Pocket Aces announced that it plans to bolster its senior leadership team and invest in culture training activities as it embarks upon the next stage of growth in India’s highly competitive digital entertainment market.
The company is 145-people strong now with offices in Mumbai, Bengaluru, and Delhi.
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In 2018, Pocket Aces became the first Indian content company to ink an exclusive muti-show licensing deal with Netflix. This year, it released the third season of its flagship web series 'Little Things' on the platform. The show is produced by Dice Media (Pocket Aces’ long-form content division).
The Mumbai-based startup clocks 700 million video views a month, which is about a billion minutes a month, compared to just 20 million three years ago. The company claims to have scaled its viewership by 25X and grown revenue by 15X since inception.
It has also signed content distribution partnerships with homegrown Ola Play, Reliance Jio, and Tata Sky, and China’s Youku Tudou and ByteDance. It even provides in-flight entertainment options to passengers flying on Emirates, Cathay Pacific, and other global airlines.
By 2020, Pocket Aces aims to hit one billion monthly video views on its original content, making it the first homegrown startup to do so.
It aims to multiply its social distribution by starting three new content channels in the next 12 months.
The company will also release 30 long-form original shows every year. It will ramp up investments in its live video app, Loco, which is estimated to cross 50 million registered users over the next two years.
Since 2014, Pocket Aces has grown to be one of India’s most renowned digital content companies, attracting users and advertisers alike.