Basic Information
At Poocho, they use digital methods to understand the experiences of the client’s target audience. Research takes two forms - primary and secondary. Secondary research is about competitive analysis, lots of reading and interviews with the client. Primary research is when they communicate directly with the target audience using a variety of multimedia touchpoints. The end result is rich media customer journeys, personas and deep-dive insights into the lives of people. They collect survey data in order to construct a baseline understanding of the target audience. This generally takes the form of single choice, multiple choice and ranking questions. They offer end-to-end solutions in branding, marketing and product design that are guided by primary research with the target audience.
Legal Name
:
Poocho Research Technologies Private Limited
Headquarters
:
Dover, Delaware, United States of America
Founding Date
:
2019
No. of Employees
:
<10
Core Team
:
1.
Taapsi Ramchandani
Co-Founder & CEO
2.
Aakarsh Ramchandani
Co Founder
Others
Others
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