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Founded in 2003, Probus has transitioned from a traditional insurance brokerage firm to a tech-enabled platform, Building a robust framework and ecosystem in the online retail distribution space. The number of policies sold through the online portal increased from 67,000 to 1.3 million across 14,500 pin codes in FY-21. Besides its online presence, the firm has a local footprint and distribution network, covering over 400 cities, and is expected to reach out to more than 10 million insurance beneficiaries in the next four years. Probus Insurance currently offers Motor insurance, Life insurance, Health insurance, Travel insurance, and Sachet products on its online platform. Probus has a comprehensive, tailor-made product offering with Tier II and III cities comprising more than 80 percent of its reach.