Qua | YourStory

Qua is a premium contemporary brand that designs smart and functional workwear for women of modern India.

. Direct-To-Consumer Brands, . E-Commerce, . Retail, . Clothing & Apparel

Basic Information

Qua is a premium contemporary brand that designs smart and functional workwear for women of modern India. The company was launched in July, 2019. It aspires to make working women feel empowered with authenticity, boldness and strength. Their first collection consists of shirts, trousers, blazers and suits. The collections are defined with products that are not only comfortable but also aesthetically pleasing. These products are ranged from Rs 3195 to Rs 18500 and the core target market is the urban working woman. Qua is founded by the Tech duo, Rupanshi and Bharat, who realised that there was a massive gap between women’s workwear and its quality. Picking up high-end quality fabrics and combining them with perfect tailoring and a dedicated workforce, Qua’s clothing came into being. See more

Headquarters

New Delhi, Delhi, India

Business Model

B2C

Founding Date

Jul 2019

No. of Employees

11 to 20

Core Team

Rupanshi Agarwal

Bharat Agarwal

Timeline

2018

true

Jun | Company Incorporation

"Juventas Clothing Technologies Pvt Ltd" was incorporated in 2018 when we had started researching this market gap and the possible solutions for the present age working woman of India.

2019

Jul | Product Launch

Launched our website www.qua.clothing with all our products listed. The first collection included a range of shirts, trousers, blazers and pant suits for women- specially made in Turkey using premium fabrics.

Jul | Started Generating Revenue

With some amount of pre-launch Whatsapp marketing being done, we were able to sell few products right after our website went live.

Revenue Streams

E-commerce - Product

Target Market

B2C

Busy professional women

User Age

26 to 34, 35 to 45

User Income

Upper-middle Income, High Income

Location

India Tier 1, India Tier 2

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