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Rebel Foods, formerly known as Faasos, is the world's largest chain of online restaurants. About five years ago, in 2015, it had realised that 70 percent of Faasos customers had never seen it's stores, which is when they launched and eventually established a multi-brand, cloud kitchen model in India. Rebel Foods now operates 15+ own brands such as Behrouz Biryani, Ovenstory Pizza, Faasos, Mandarin Oak, Sweet Truth on its proprietary operating system, a mix of culinary craft and technology infrastructure. It is now a network of 3,000+ restaurants across 350+ kitchens spread through 40+ cities across 4 countries (India, UAE, Indonesia, and the UK) serving 2 million-plus customers.