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Founded in June 2021 by Sitakanta Ray, Arpit Gupta and Sulakshan Kumar, RetainIQ is a software platform which enables e-commerce stores and brands globally to convert and retain their customers by leveraging communication automation on email, Whatsapp, SMS, Push and on-site. By empowering brands to deliver personalized experiences across all customer touchpoints from a single, integrated digital marketing dashboard, RetainIQ solves the issues of conversion and retention faced by many e-commerce platforms. In February 2022, the company raised USD 2.3 million (Rs 17.2 crores) in a seed round of funding led by venture capital firm Accel Partners.