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Founded in 2007 by a small group of highly committed professionals, Richie Raffle started off as a food and nutrition company. The biotech arm, Richie Raffle Biotech (P) Ltd was the outcome of a vision - of a "live natural" in 2008 saw this new company commencing operations with a single unit manufacturing natural sweetners at Mahabubnagar. The brand "Sweetlife", launched by Richie Raffle was the first natural sweetener to be introduced in south india.