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RING is a consumer-first digital payments app launched by Kissht, India's leading payments & lending fintech player. It was introduced in 2022 by OnEMi Technology Solutions Pvt. Ltd. (The company behind the legacy of Kissht). Customers can use the RING App to transfer money to their bank or make payments on offline & online channels, including merchant payments for all expenses in one billing cycle at 0% interest within a stipulated time. Mini payments are offered entirely free of transaction costs.
RING's customer profile includes aspirational millennials with instant needs to be met through various offline and online purchases. RING also offers instant gratification, such as rewards for every transaction & special cashback & discounts on purchases made at partner merchants. It helps customers build a credit profile & gives access to the platform's other financial products like loans, insurance & investments.