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Conceptualized in 2019 by Krishna Jasra and Aditi Singh, Rooting Back leverages the no-brainer/forgotten home remedies for a customised skin care regime for today’s Indian women.
Through personal experiences, Karishma and Aditi realised the need to break the chain of the never-ending trend of Botox, fillers and skin care fads that are so heavily preached across the globe, wherein the solution lies within our kitchens! This brought them together to curate all-natural and organic products from ingredients that one finds in your everyday kitchen itself- giving birth to their venture Rooting Back. It offers products like Skin Health Pamper, Build your own PM ritual hamper, Build your own AM hamper, Collagen pump, Skin perk, Skin B:Right, Hair Lush, Misterize, Glo Mine, HolyHydra, and Skin Supple.