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Athul Kudva, Shivaram Kamath, and Prabhakar Kudva founded asset management startup Samvitti Capital in 2014. Today, the startup offers two main products: portfolio management services (PMS) and alternative investment fund (AIF). PMS is a simple investment instrument with a minimum corpus of Rs 25 lakh while the AIF is a hedge fund, a more complex investment activity that involves a minimum investment of Rs 1 crore. Interestingly, the stockbroking startup does not have any sales team at all. All their business has been generated through word of mouth or referrals. Samvitti’s brokers are Bengaluru-based Zerodha, which has been using their technology platform for trading. To ensure no conflict of interest, the startup does not share brokerage charges with Zerodha. Today, Samvitti manages assets of over Rs 550 crore from around 220 customers; Rs 400 crore of these are under their PMS offering while the rest are AIF investments.