Sidebar is Loading...
Loading...
Brands
Resources
YSTV
ADVERTISEMENT
Loading...
Brands
Resources
YSTV
Second Measure is developing a self-service “data exploration” platform that supports both daily and real-time transactional tracking.
Second Measure’s platform ingests and analyses billions of anonymised credit card transactions from millions of shoppers over time (more than 2 percent of all U.S. consumer spending), building a record of purchases from which its machine learning algorithms glean insights. Those insights are collated in an online dashboard from where they can be compared and broken out by geography or time window, and used to inform predictions. Its behavioural tracking tools let users dig deeper by highlighting customers’ lifetime values, the other places they shop, and the businesses to which they turn after they abandon a brand. Second Measure doesn’t restrict its analyses to a client’s own data. It draws on “strategic partners” for performance metrics from thousands of private and public companies, enabling investors to get an entire market’s worth of consumer purchase data, retention, cohort analysis, and revenue growth, and allowing retail companies to see the daily spending habits of both their customers and their competitors’ customers.
Legal Name
:
Second Measure, Inc.
Headquarters
:
San Mateo, California, United States of America
Founding Date
:
2015
No. of Employees
:
61 to 100
Core Team
:
1.
Lillian Chou
Co-Founder & COO
2.
Michael Babineau
Co-Founder & CEO
Total Funding
$25.3M
Investors
:
1.
Citi Ventures
2.
Bessemer Venture Partners
3.
Goldman Sachs
Frequently Asked Questions
