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Self Financial (formerly Self Lender) is a venture-backed fintech startup with a mission to help people build credit, particularly those who are new to credit or who might not have access to traditional financial products. The company has achieved growth in the past year by offering a way for consumers to build credit through the Self Credit Builder Account and the recently launched Self Visa® Credit Card, the first-of-its-kind secured credit card that does not require a credit check and enables customers to build their security deposit in installments rather than having to make a large upfront deposit. In February 2020, it announced a $20 million round of Series C financing, co-led by Altos Ventures and Conductive Ventures.