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Sharekhan was founded by Mumbai-based entrepreneur Shripal Morakhia in 2000. Sharekhan pioneered the online retail brokerage industry and leveraged on the first wave of digitization, when dematerialization (demat) of securities came into effect and electronic trading was introduced in the stock exchanges. Sharekhan offers a broad range of financial products and services including securities brokerage, mutual fund distribution, loan against shares, ESOP financing, IPO financing and wealth management. Sharekhan is now a fully owned subsidiary of BNP Paribas and after the acquisition it was rebranded as Sharekhan by BNP Paribas. Sharekhan is present in over 575 cities through 153 branches, and more than 2,500 business partners. The company has a 1.4 million customer base and on an average, executes more than 4 lakh trades per day.