They are a Delhi based challenger D2C e-commerce, digital-first, clean and happy brand for alternative functional beverages in India. Shimmmi is all about bottling guilt-free bubbles for a wholesome experience with super low sugar. It is a naturally carbonated beverage. They have zero tolerance for any kind of added preservatives, artificial sweeteners, concentrates, artificial flavorings, gluten, GMOs, or any lab-created, synthetic, scientific, chemical BS. They craft a 100% natural and artisanal booch with love, magic and NO BS, and locally sourced, organic, and plant-based ingredients as nature grows them.