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Showpad

Showpad is a sales enablement platform that lets salespeople source and organise relevant content and other collateral that they use in their deals.

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Showpad
Showpad
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Basic Information
Founded in Ghent, Belgium, Showpad today operates across two main headquarters, its original European base and Chicago. It is a platform that acts as a kind of content management system for sales collateral. The Showpad sales enablement platform integrates industry-leading training and coaching software with innovative content solutions to empower sales and marketing to engage the modern buyer. Traditionally a lot of the content that salespeople used — presentations, white papers, other materials — to help make their cases and close their deals would be managed offline and directly by individual salespeople. Showpad has taken some of that process and made it digital, which means that now teams of salespeople can more effectively share materials amongst each other; and interestingly the material and its link to successful sales becomes part of how Showpad “learns” what works and what doesn’t. Today, the company has around 1,200 enterprise customers, including Johnson & Johnson, GE Healthcare, Bridgestone, Honeywell, and Merck. In June 2019, the company raised a Series D of $70 million.
Legal Name
:
Showpad
Headquarters
:
Ghent, Oost-Vlaanderen, Belgium
Founding Date
:
2011
No. of Employees
:
251 to 500
Core Team
:
1.  
Pieterjan Bouten
Co-Founder & CEO
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2.  
Louis Jonckheere
Co-Founder & CPO
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3.  
Peter Minne
Co-Founder & CTO
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Funding

Total Funding

$159.5M

Investors
:
1.  
Dawn Capital
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2.  
Hummingbird Ventures
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3.  
Insight Partners
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