Sirf Coffee was started in 2009 and commercialised in 2013. It is headquartered in Mumbai and is also present in London. Born of personal experiences, it offers a pressure-free, personalised approach to dating, and organises offline dates for matches handpicked by seasoned relationship managers. With Sirf Coffee, one can expect to meet driven, interesting, culturally astute, and dynamic individuals who are looking for a long-term relationship. The reason behind this specification is the nature of the platform’s client pool, which though limited in number compared to swipe-and-match dating apps, is diverse with a global footprint across 18 countries. As a result, not only is the startup’s user base different, but it also operates and matches singles uniquely. Instead of letting people simply sign up and start swiping, Sirf Coffee users begin by applying via an online form, followed by a choice of three membership plans. These plans range anywhere between Rs 25,000 for six months to Rs 55,000 (almost) for 12 months. Every client is then interviewed (in person or over Skype) to establish a mutual fit. Their business model comprises several meticulous processes to weed out people who aren’t actually interested or may be inauthentic in real life.