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Founded in 2015 by Vimal Sharma, SMOOR is a luxury chocolate brand. It brings together authentic ingredients and offers a premium range of products including chocolates, signature cakes, gift hampers, desserts, beverages, and much more. While the brand launched its first store, named Signature, in Bengaluru in 2016, today it has stores across Bengaluru, Mumbai, and Gurugram. Its products are available across 50 cities via online channels such as Swiggy, Zomato, Dunzo, BigBasket, Amazon, and Flipkart among others.